People focus on the layers that marketing, sales, and customer success end-users regularly interact with. It makes sense. The top layers are exciting. They contain the feel-good stats that show people are doing something productive. They show the number of impressions, visits, clicks, form fills, calls, opportunities, cases, and the list goes on.
Revenue Operations must dig deeper. Ultimately, what really matters is that you're equipped to scale your go-to-market engine and output as efficiently as possible.
That means diving into the data layers.