Improve the Marketing to Sales Hand-Off
We’ve all heard the infamous lines: “Sales doesn’t follow up on the leads we send them” and “The leads marketing gives us are terrible!”
The truth is, both sides are usually right.
In our guide you'll learn:
- The keys to getting full project participation
- How to recruit an executive sponsor
- Where to start looking
- Common fixes
Hand-off inefficiencies are expensive, and this project will result in some big wins. Download the guide and become a company hero today.